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Buyers' Guide

HomeLife™ Buyer Services: Owning a home is a universal dream.

Today, the dream of home ownership is closer than ever. Often, homebuyers are afraid such goals are not affordable. However, unlike the past, where buyers simply ‘took out’ a loan to pay for a property, today’s prospective homeowners have as much choice in financing options as they do in potential homes.

About HomeLife™: No one treats you like HomeLife™

Founded in 1985, HomeLife™ Realty Services Inc. is one of the world's leading real estate franchisors with hundreds of affiliates and thousands of sales representatives providing Higher Standards™ service to buyers and sellers around the world.

Central to HomeLife’s™ success is its pledge of Higher Standards. Instilled in each sales representative is HomeLife's™ commitment to industry leading professional conduct and customer service. Along with a dedication to community involvement, clients can be assured they will receive ethical, knowledgeable, and caring representation.

There are many good reasons to buy your own home:

  • The Financial Advantages of Home Ownership
    Property is one of the greatest and most secure investments available. Rarely, does real estate decrease in value. Depending on the area, buying a home may provide tax advantages over renting. In addition, the equity built on a home’s appreciation allows for potential borrowing towards expenses such as a new home or college tuition. Home equity is also ideal as a down payment towards a second home or vacation property.
  • Emotional Advantages
  • Buying a home means no longer worrying about rent increases and landlord demands. Most importantly, new homeowners can start to enjoy what matters most – building a home of their own and enjoying life.

Important questions homeowners need to ask before they search for a home.

Do homeowners need a sales representative?

Yes! Committed and professional sales representatives can make the complex process of purchasing a home simple and painless.

Sales representatives should:

  • Know market conditions in the community
  • Show updated knowledge on financing and mortgage rates
  • Know what parts of a contract or negotiable or not

Experienced sales representatives must fully understand titles, taxes, survey, zoning and building laws as well as insurance – important elements to a successful home sale or purchase.

The Benefits of a Buyer Representation Agreement

A Buyer Representation Agreement is a written contract that establishes ‘Buyer Agency’ or the services provided by the company, fee arrangements for sales representative services and other obligations. Sales representatives work for a buyer and are legally obligated to pursue the buyer’s best interests throughout the transaction. As a result, sales representatives owe full fiduciary responsibilities, duties and loyalties to a buyer.

HomeLife™ Higher Standards™ Sales Representatives Know Communities

HomeLife™ sales representatives live and work in the communities of buyers and sellers they represent. As a result, sales representatives know area market conditions, including price and availability and have access to current financing and mortgage rates to help ease the stress associated with buying or selling a home.

HomeLife™ Higher Standards™ also means sales representatives understand the legal complexities associated with a home purchase or sale, including titles, taxes, surveys as well as negotiable parts of a contract – all to help clients secure the best possible terms.

Knowledge and Experience: Why HomeLife™ sales representatives know so much!

Continual training through HomeLife™ University ensures sales representatives have Higher Standards of knowledge to better help their clients.

HomeLife™ sales representatives are dedicated to providing the highest level of service to clients and make themselves available when and where clients need them, including evenings and weekends.

The Power of MLS®

Through HomeLife™, our Higher Standards™ sales representatives have access to Multiple Listing Services (MLS), an electronic database which offers a host of information on a property, including detailed property features, real estate taxes, and the recent sale prices of homes – tools that can help determine the true value of a home. MLS® information is updated constantly, sales representatives have access to homes the minute they become listed in the system.

HomeLife™ Criteria for Buying a Home

  • Home that fits a buyer's needs
  • Suitable location
  • Best possible terms
  • Best possible price
  • All of the above in a convenient manner

Do you need assistance? Contact us.